bus-q10-pricing-methods-vs-strategies
Section II
3–5 marks
mid range
consensus 0.49
The 2020 marking feedback named the confusion between pricing METHODS (cost, market, competition-based) and pricing STRATEGIES (skimming, penetration, loss leaders, price points), and no substantial question has re-tested it since — pricing has been MC-only 2022–2025. The consensus form: a stimulus product entering a contested or premium market; recommend and justify a method or strategy, with price–quality interaction as the linking idea, or compare penetration against skimming for a launch.
Each model's own prediction
- Claude Fable 5: SII recommend method or strategy via price-quality interaction (p 0.50)
- Claude Opus 5: 4-mark method recommendation separated from strategy (p 0.35)
- GPT-5.6 Sol: premium launch with competitor prices and costs, justify one method (p 0.48)
- Grok 4.6: MC methods-vs-strategies with loss-leader distractor (p 0.55)
- DeepSeek V4: penetration vs skimming compare for a smartphone launch (p 0.55)
Marker-feedback lineage:
2020 Q22(b) feedback; MC touches 2022, 2024, 2025
In the practice paper:
Q22